NEW YORK, NY—Mestif LLC, a women’s outerwear line will debut its collection titled “Reality” in Fall 2007. Mestif is dedicated to providing quality and trendy apparel concentrating on designs, innovative ideas and quality outerwear. Mestif fits the everyday needs of young professional women who are trendsetters in today’s urban market. The “Reality Collection” will feature designs ranging from short silky crops to long sleek cashmere-wool coats. All coats have a theme lining as a key Mestif signature that changes every season symbolizing the uniqueness and authenticity of Mestif outerwear. The “Reality Collection” is inspired by a new reality show “The Makings of a Beauty Mogul” due to release on cable network in Fall 2007. The “Reality Collection” will be worn by Mestif partner, Lorene Cowan and cast mates on the new reality show headed by Taysha Smith-Valez, the young beauty mogul millionaire whose success has been well documented.

In collaboration with the Multiple Sclerosis Foundation of America and La De Da Productions, Mestif will feature the “Reality Collection” in its first runway show at the “Everybody Falls CD Release Party and Celebrity Auction” on Friday, March 2nd, 2007 at New York’s night spot Guesthouse. The Black Retail Action Group (BRAG) and the N Store will coordinate the runway show featuring designers including Mestif as well as Nicole Miller. Mestif will be presented as the “new designer” to look out for this upcoming Fall. Celebrity auction donors include George Clooney, Mary Tyler Moore, Calvin Klein, Meryl Streep, Carmen Electra, Avril Lavigne and Amy Grant and much more. Mestif will display the “Reality Collection” at Funkshion Music and Fashion: Fashion Week Miami Beach during March 22nd – 25th, 2007. Fashion Week Miami is established for emerging designers to showcase their collection to the media, celebrities, international buyers and select style makers. All designs from the “Reality Collection” will be shown at the Funkshion Fashion Week boutique on the beach where Mestif designs will be displayed. Mestif will also participate in other events throughout the weekend during Fashion Week festivities.

Mestif’s “Reality Collection” will also be shown at The Professional Network event on Wednesday, March 28th, 2007 honoring cast mate and Mestif business partner Lorene Cowan for her leadership and entrepreneurial spirit during Women’s History Month. Mestif will sponsor the event to be held at New York’s hot spot the 40/40 Club in celebration of women making a significant impact through their communities and to the lives of others. Other honorees at the event include Susan Taylor, editorial director at Essence magazine and Sukanya Kirshnan from CW-11 NY to name a few.

In conjunction with the Live on 5th Group, The Donnell Anthony Collection, Kimora Lee & Association, Czar Apparel and Guy Felder, Mestif will sponsor the 2nd Annual Donnell Anthony Collection & Friends – “The Be True Fashion Show” taking place in New York, Saturday May 12th, 2007. “The Be True Fashion Show” will feature the newest and hottest designer’s lineup for 2007 including Mestif’s “Reality Collection” making an appearance in the runway show introducing the entire line to industry peers, experts and the public. Founded by 5 business partners – Amina Alliyu, Lorene Cowan, Luis Benitez, Moises Benitez and Robert Benitez all share one thing in common; their desire and aspiration to transform the outerwear market with designs influenced by their cultural background. All partners have an eye for fashion and they are determined to make their entrepreneurial passion come to life. See the full collection by visiting: www.mestif.com